Our clients at these events are primarily Olympic sponsors such as Samsung and Barclaycard, all of whom invest fortunes in the Olympics entertaining their own suppliers and clients. We need to ensure that everyone, from every country, speaking every language, with every taste and every dietary requirement, is deliriously happy. It’s quite a challenge, but one which we relish.

As well as Sydney, we have consulted at Salt Lake City, Athens, Tourino and Beijing. We are incredibly proud to see “rhubarb” style food being produced all over the world and we are lucky to be able to build up such varied working relationships internationally.

Of course it goes without saying that we are unbelievably excited about London 2012, and our plans for that year are extensive.